The problem
Running something small means a dozen online jobs: bookings, tickets, invoices, payments, a page people can find. The usual answer is big software with big monthly fees, or a marketplace that takes a cut of every sale.
Super Basic press kit · October 2026
Bookings, tickets, invoices, payments, QR codes and a page people can find. Each Super Basic app does one of those jobs well, and they all share one account. Here is everything you need to tell the story.
ZIP with logos, founder photos, quotes, facts and descriptions.
01In thirty seconds
Running something small means a dozen online jobs: bookings, tickets, invoices, payments, a page people can find. The usual answer is big software with big monthly fees, or a marketplace that takes a cut of every sale.
Super Basic is a family of small web apps. Each one does one of those jobs, does it properly, and stops there. Use one on its own or several together, with one account and one bill.
Sole traders, small teams, clubs, charities, schools and community groups. People who need the basics to work properly without having to become software experts.
02From the founders
Six quotes from our CEO and CTO, each on a different angle. Copy one with its attribution in a click.
“Most small businesses don’t need more software. They need one job done properly so they can get back to the work they actually love. Every Super Basic app starts there: one job, done well, and nothing you have to learn twice.”
Edward CrowtherCEO and co-founder, Super Basic“The hardest part of simple software is everything you choose to leave out. We keep each app small enough to understand completely, which makes it quicker to improve and much harder to break.”
Jarryd TrokisCTO and co-founder, Super Basic“A hairdresser shouldn’t hand a marketplace a slice of every appointment, and a village hall shouldn’t lose a percentage of every ticket. We charge a small, flat price and get out of the way, because the money belongs to the people doing the work.”
“Under the surface, every app shares one account, one sign-in and one bill. You get the focus of a small tool with the convenience of a full suite, and you can start with just one.”
“We want Super Basic to be the first place a small organisation looks when it needs something done online. Not one giant platform you have to move into, but a shelf of simple tools that already know who you are. We’re building it from Lincoln, for the clubs, sole traders and charities we see around us every day.”
“Next, we’re making the apps hand work to each other. A booking becomes an invoice, the invoice becomes a payment, and nobody types the same details twice. That’s where small tools start to beat big software.”
03For journalists
Angles we can talk about in depth, with the founders and with examples from the apps.
04The suite
Each app lives at its own web address and does one job. Sign in once and every one of them knows who you are.
One link, one page, and the money is in your account.
Turns one thing you need charging for into a branded page with a link and a QR code.
payup.toSend a clear invoice and get paid without chasing.
Writes and sends invoices and quotes, and shows you when they have been paid.
justinvoice.toLet people book a time with you, and pay before they arrive.
Gives you one page where people pick a free slot and pay a deposit before they arrive.
bookin.toSimple events. No percentage of your ticket sales.
Builds an event page, takes RSVPs or paid tickets, and checks people in on the door.
entry.toPrint it once. Change where it goes whenever you like.
Makes a QR code and a short link you can point somewhere else later without reprinting.
qr8.toOne page for everything you do, and we take none of what you sell.
One page holding your links, socials and a few products, reached from your bio.
onesite.toShow a sponsor message before a link opens.
Shows a sponsor’s message for a few seconds before a link opens.
linkads.toToday’s work stays visible tomorrow.
Puts every job on one board, assigns it to whoever is free, and keeps the client updated.
tasktrack.toNot yet open for sign-up, so please describe these as in development.
05Leadership

Ed leads Super Basic’s direction, products and partnerships. He has spent years running small businesses himself, including My Square Metre, a certified B Corp that plants UK wildflower meadows, so he knows first hand how much time the online admin eats.
Download photo
Jarryd leads engineering across the suite, from the single account that signs people in to every app to the way the apps hand work to each other. He looks after how Super Basic is built, kept secure and kept simple as it grows.
Download photo06Fact sheet
Use as written. Pick the length that fits your piece.
Super Basic is a family of small web apps for the everyday jobs of running something small. Each app does one thing well: take a booking, sell tickets to an event, send an invoice, make a payment page, or print a QR code that can be pointed somewhere new later. Use one on its own or connect them, with one account and one bill. Super Basic is based in Lincoln, England.
07Brand assets
#0B0D0CText and dark sections#F4F0E8The warm background#2563FFThe one thing to press#FFFFFFCards and forms#626760Secondary textAll three are free on Google Fonts.
Press, interviews and partnerships
Interviews, a demo account, screenshots or a quote written for your piece. Email us and one of the founders will reply.